NetEnt Partners Up with Onload Media
Top game developer, NetEnt has partnered with onload media. Now, it’s going live, worldwide, with a far-reaching advertising network. Initially, there was a testing phase which came straight after the launch last month. Now, it offers all sorts of different companies “a unique way of engaging audiences.” It will offer its services to a range of different companies, including suppliers, operators and even gambling support charities. They developed the media programme with Blueprint Gaming and Gaming Giant, LeoVegas, so it has its fair share of big names alongside it.
Importantly, online media makes sure it delivers all of its video ads only to people over eighteen. Also, it makes sure that it sticks closely to all of the rules and regs. Furthermore, it offsets regulatory costs and taxes for its partners.
All of its adverts are formatted perfectly to make them ideal for online gambling spaces and sites. Also, there’s no chance of skipping these 15-second adverts, so anyone playing the game has to watch them. In this time, while the games are loading, time that used to be wasted will now be used to either make money or promote responsible gambling. These ads could be from any industry, such as fitness, travel and more, and will get plenty of views. We believe that we will mostly see marketing campaigns for casinos casino bonus or other similar campaigns.
A Game Changer
The CEO and Founder of onload media described the service as “game-changing”. He went on to say that it will “diversify revenue streams”. He also underlined the fact that they want to help operators and suppliers “clean up the industry”.
Understandably, NetEnt is well on board for the release, which comes straight after the live beta launch. NetEnt Malta’s MD said that they “love making engaging games”. However, this will help make the game loading time “more entertaining”. Plus, it gives them more money every time someone plays the game. What’s not to like?