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November 11, 2019

Live Casino Provider Sold

Authentic Gaming sold to giant

Big news headlining LeoVegas and its recent decision to sell off some assets. And what’s sold is nothing other than Authentic Gaming, one of the leading live gaming provider. But what’s adding to the news is the buyer, the industry giant, Genting Group. Which will stir up some competition in the live casino environment for sure. And just when you thought the race to the online casino top was over, LeoVegas reveals a deal like this. The deal will see that Genting Group get full control of Authentic Gaming after paying the sum of £13 Million.

The foundation laid and solid

The hard work LeoVegas put in to create and build up Authentic Gaming is a clear indication that the operator knows how to build a successful business stretching across multiple verticals. And handing off a product to such an established group like Genting is evidence that speaks volumes.
After all, the new owner has over 50 years in the gaming entertainment sector. So, they know a thing or two how a thriving platform should look and feel. And for them to open its books and spend money on an already developed product talks in favour of the quality. However, it’s not Genting first live casino venture. As past experience comes from collaborations like Evolution Gaming and its Dual Play Roulette. It’s believed that one of the reasons behind the success of this live casino is that they allowed the players to deposit £1 and play which is a bit low compared to their competitors.

It’s yours, you need to nurture it

Although relying on a partner to deliver on their word and product is completely different from pulling all the strings yourself. Which is the case this time around, and Genting need to show the rest of the industry that Authentic Gaming is going to be a true contender to the live casino in the hands of the industry veteran. Commenting and predicting the future for the product was Managing Director Jeremy Taylor at Genting, and said such thing as. “The operator’s land-based casino estate provided a platform to grow its online business rapidly.” And that their vision is to offer a 24-hour service across the globe that will create an amazing experience for the players. And they sure do have the right starting position to be good on its statement.