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May 18, 2020

New Gambling Rules UKGC

The UK all fired up

The past years we have learned a lot about the UK and its regulations. Where we saw propositions to end the use of credit card, ID verification before use of an account, and much more. But now we learn that and media source has obtained documentation via the freedom of information request from the UK Gambling Commission (UKGC). Which apparently outlines 9 different casino operators and its way to deal with the VIP segmented players. Where they put a focus on that the segment figures more frequently in problem gambling cases. But also that the same VIP players account’s for a huge chunk of depositing customers. In fact, it says that the VIP players are counts for a “disproportionate amount.”

Percent tells the tale

To give you some meat on the bones lets dissect the reported numbers. Where one of the biggest operators tells that roughly 83% of all deposits and earnings come from a 2% pool of players. While another provider indicates the same. And 58% comes from a 5% player base. And the same is true for yet another unnamed operator. Claiming that 3% of the customers produce 48% of the deposits. Although, what the report is not telling us, is that how much of these funds actually saw withdrawal. Meaning that we are only given one side of the story, those far. Which means that the overall statistics could sway in a somewhat different direction. As this document retrieved is currently not released to the general public. As such, we will keep on guarding this story to get the full scope of things.

The UKGC keeping secrets

According to the media source and the publication of the said document, there is more interesting information. And apparently, the same document contains 47,000 VIP players in the UK. But what’s more, it indicates that around 8% of these VIP’s experience some version of problem gambling. Though, the document doesn’t go into the depth of what type of problem it involves. What it does tell us is that about 0.8% of the UK population as a whole is experiencing some type of problem gambling.

A fair statement from the UKGC

Taking this from an operators perspective. And to be fair, no operator has indirectly broken any rules set by the UKGC. In fact, all they did was to follow the guideline. Or at least stay on the right side of the law. However, the UKGC recently told that they would “challenge the industry to make faster progress to improve how they manage their customers.” Which more specifically point to the VIP segment. And are willing to apply “robust actions” to any operator failing there consumer protection obligations. And on top of that. They will go even “tougher” on the offenders that show any ill will to change their way of doing things. In other words, the finger of justice is up, and any operator will do wisely in following the recommendations from the UKGC.